What we did







Sofitel Hotels and Resorts is a renowned international luxury hotel chain under the AccorHotels group. Sofitel properties offer a sophisticated blend of French elegance and local culture, creating a unique guest experience at each location.

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Sofitel Hotels and Resorts recognized the need to update their brand collateral and optimize their digital presence to

Maintain Brand Consistency: Ensure that all marketing materials and digital assets reflect Sofitel's refined image and updated brand messaging.

Enhance Search Engine Visibility: Improve search rankings for relevant keywords to attract more potential guests across their U.S. properties.

Target Local Markets: Develop SEO strategies tailored to the specific locations of their hotels in the United States.

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“Edbrig's creative team was able to take our ideas and bring them to life in a way that exceeded our expectations. We couldn't be happier with the new brand collaterals!"
Director - Business Development

Our approach


Refreshed Brand Collaterals

Designed updated brochures, flyers, and promotional materials that align with Sofitel's sophisticated aesthetic and new brand guidelines. Ensured a cohesive visual language across all print and digital collateral.

Comprehensive SEO Audit and Tactics

Thoroughly analyzed Sofitel's existing website structure and content to identify areas for SEO improvement. Optimized Google My Business listings for individual Sofitel properties in the U.S. Focused on building high-quality local citations and backlinks to improve visibility in local search results.

Targeted Keyword Optimization

Conducted research to identify high-value search terms relevant to luxury hotel stays, both generic and location-specific for various U.S. cities. Implemented keyword optimization strategies across on-page elements and content.

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