EDBRIG

What we did

Strategy

Client

Equinox

Completion

12.23.2022

Equinox

Equinox is a renowned luxury fitness brand with a nationwide presence. As a pioneer in the industry, Equinox is dedicated to delivering a transformative fitness experience that transcends simple workouts.

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Equinox recognized the need to modernize its brand image, digital presence, and marketing strategies to:

Reenergize the Brand: Appeal to a broader demographic and solidify Equinox's position at the forefront of the luxury fitness market.

Optimize Digital Experience: Create a seamless, user-centric website and mobile app that reflects the brand's high-end quality.

Enhance Marketing Reach: Develop impactful campaigns to attract new members and boost retention.

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"Our brand was in need of a complete overhaul, and Edbrig delivered. They helped us create a brand that is fresh, modern, and perfectly represents who we are."
Senior Director
Equinox

Our approach

01

Comprehensive Rebranding

Refined the brand's visual identity, including logo, color palette, and typography, for a more contemporary and sophisticated aesthetic. Developed a compelling brand voice and messaging that aligned with the upgraded image.
02

Intuitive Website Redesign

Built a beautifully designed website prioritizing user experience and ease of navigation. Integrated high-quality imagery and videos to showcase Equinox's luxurious facilities and diverse classes. Optimized for search engine visibility (SEO) to drive organic traffic.
03

Data-Driven Marketing Campaigns

Conducted market research to identify target audience segments and tailor messaging. Launched targeted campaigns across social media, search engines, and email marketing platforms. Implemented analytics and A/B testing for continuous optimization.
04

Strategic Collaborations

Formed partnerships with complementary brands in wellness, nutrition, and beauty to offer exclusive benefits to Equinox members.
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